You know Meteor? They’re a mobile phone company here. They have some.. interesting ideas about how it’s appropriate to advertise data plans.
There’s a lot of ways to advertise data plans, I’m sure. Advertising is plainly not my thing, but I’ve seen enough of it to be well aware that there are many creative ways to sell just about anything. Which is why I’m not certain why Meteor decided to do what they did. When you’ve a world of possibilities to choose from, why would it seem like a good idea to mock marginalised groups of people? I can’t say I get it.
And so begins my latest post at Gaelick, Meteoric Mistake. Turns out that, according to Meteor, making a mockery of trans people is absolutely a-okay as long as it reminds people to pick up their new all-you-can-eat data plans. Charming.
Many people who I love- dear friends, people I consider family, my gorgeous partner- are trans. People I love have been attacked, forced out of jobs, denied housing, and been driven to suicidal ideation and self-harm. While this ad is one little thing, it is a piece in a massive puzzle that combines to make a world where trans people are looked down on, villified, and victimised. The world is a more dangerous place for people I love because of things like this advertisement.
Let’s let Meteor know this isn’t okay. Tweet them at @Meteor_Mobile with the hashtag #meteorshame. Make this mistake into one they won’t forget.